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Only the Best for
Mooresville Ice Cream
The Mooresville Ice Cream
Company was organized on February 9, 1924 to supply high quality ice
cream to the region. The original investors included B. A. Troutman,
Tom Morrow, Masoud Salem, E. H. Francis, Joe Ikall, Charles Mack,
Side Mack, Hugh Sloop and Miller Drug Company. Charles Mack
developed the original recipe and was the master ice cream maker for
the company.
DeLuxe became another “Moor” brand that was known for
its premium quality. Robert Edmiston succeeded B. A. Troutman as
president of the company. Ralph C. Millsaps served as
secretary-treasurer and general manager until 1943 when he became
president of the Mooresville Ice Cream Company. The Millsaps family
purchased Edmiston’s interest and all stock held by others in the
company in 1947. R. C Millsaps became president, with his sons
Harvey and Clyde serving as vice presidents.
The company broadened its line of products to
include more flavors of ice cream, popsicles, fudge bars and the
Mooresville bar. New products were added and promoted over the years
such as the locally popular Texas Pecan flavor.
The company’s signature ice cream bar was named
for the town, the Mooresville Bar. Always a favorite of customers,
it is part of a product line that strives to provide high quality
refreshment for everyone.
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